SBP Group is a leading and well known real estate developer based in North India, widely recognized for delivering quality and budget-friendly residential apartments and plotted developments. SBP Group headquartered in Zirakpur (Punjab), the company has played a major role in shaping the skyline of the Tricity region, including Mohali, Dera Bassi, Chandigarh and Nearby Areas.
With a popular name across Punjab, SBP Group has built a reputation for affordable housing and modern infrastructure. They built a strong presence in timely project delivery. SBP as a developer focuses on flats, independent floors, and residential plots designed for both end-users and investors.
History & Founders
Aman Singla, the founders & CMD
SBP Group was established in 2008 with a vision/mission to make quality & affordable housing accessible to the middle-income segment while maintaining construction standards and transparency. Over the years, the company has expanded its portfolio across residential apartments and plotted townships in North India.
Amandeep Singla, the founders & CMD of SBP Group aimed to bridge the gap between affordability and modern lifestyle amenities. Through consistent project launches, timely project delivery, customer-centric policies, and market-driven pricing, SBP Group gradually became one of the most recognized builders and developer in the Tricity real estate market.
SBP Residential & Commercial Projects
| Project Name | Type | Location | Status | |
|---|---|---|---|---|
 |
SBP Hillwood Greens | Residential Plots | Chandigarh - Ambala Highway, Lalru | Soft Launch |
 |
SBP City of Dream | Residential Plots | Chandigarh - Ambala Highway, Lalru | Ongoing |
 |
SBP Zen One | Commercial | Zirakpur - Patiala Highway, Banur | Ongoing |
 |
SBP Housing Park | Residential Flats | Chandigarh - Ambala Highway, Derabassi | Completed |
 |
SBP Ananda Floors | Residential Flats | Derabassi | Ongoing |
 |
SBP Starhills | Residential Flats | Derabassi | |
 |
SBP Gran Bulvar | Commercial | Chandigarh - Ambala Highway, Derabassi |
Business Strategy & Market Position
SBP Group’s business and marketing strategy focuses on:
1. Affordable & Mid-Segment Housing
The company primarily targets middle-income buyers, offering competitive or affordable pricing without compromising on amenities and locations.
2. Strategic Location Selection
Most of the projects are located in high-growth corridors with strong connectivity to Tricity, IT Hubs, Malls, Schools, Hospitals, and Highways.
3. Timely Delivery & Trust
One of SBP’s biggest strengths is consistent project execution on every project, which has helped build confidence between builder and buyer.
4. High-Density Development Model
By optimizing land usage and offering multiple towers within gated communities, SBP maintains affordability while providing modern facilities.
In North India, SBP Group competes with other reputed builders that providing quality and affordable pricing but they still maintains a strong position in the affordable housing segment.
CSR & Sustainability Initiatives
SBP Group integrates sustainable practices in its developments through:
- Green landscaping and open spaces
- Rainwater harvesting systems
- Energy-efficient building designs
- Waste management systems within townships
The company also supports community development initiatives and contributes to local employment generation.
Conclusion – What Makes SBP Unique?
SBP Group stands out because of its strong presence in the Tricity real estate market, focus on affordable yet modern housing, multiple delivered residential projects, expansion into plotted townships and customer-oriented pricing strategy.
For homebuyers seeking budget-friendly apartments or residential plots in Punjab’s high-growth corridors, SBP Group remains a prominent and trusted choice.
FAQs About SBP Group
1. Is SBP Group a reliable builder?
Yes, SBP Group has delivered multiple residential projects and has an established presence in the Tricity region.
2. Where are SBP Group projects located?
Primarily in Zirakpur, Mohali, Derabassi, and nearby areas.
3. Does SBP Group offer flats or plots?
Both. The company develops residential apartments as well as plotted townships.
4. Are SBP projects RERA approved?
Most current projects are RERA registered. Buyers should verify project-specific RERA details before investing.
5. Is SBP Group good for investment?
Due to strategic locations and competitive pricing, SBP projects are considered attractive for both end-users and investors.
